Five Minutes with Founder & CEO of Selective Asia Nick Pulley
Selective Asia is an award-winning tour operator, offering thoughtfully crafted holidays in Asia. They’ve been travelling to Asia for decades and have shared their passion by taking clients there for the past 13 years. Based in the heart of the North Laine in Brighton, they admit that this remarkable city makes returning home from these journeys just a little bit easier and they’re thrilled to be sponsoring the Brighton Festival for the first time.
Firstly, describe the festival in three words:
Dynamic, innovative and vibrant.Constant fun…can I have fourth and a fifth?
What are you looking forward to, and what has been your stand-out performance so far in this year’s festival?
I’m looking forward to seeing Seeta Patel’s Not Today’s Yesterday, as well as the amazing Taiwanese Varhung: Heart to Heart, which we’re sponsoring. I really enjoyed Backbone. The performance was absolutely breathtaking from start to finish!
What impact do you think the festival has for the people here and for you?
I love the vibrancy that the festival brings to our city. We are well and truly spoilt during May with the sheer variety of incredible performances that we get to witness, not to mention the free shows and exhibitions which really bring the arts to the whole community.
In your first-year sponsoring Brighton Festival you’ve created a guide to Brighton’s best independent Asian restaurants. What inspired this?
Each of us has dishes which are particularly close to our hearts, from steaming bowls of pho that bring back memories of Hanoi’s Old Quarter, to fragrant curries that contain all the spice and heat of an evening on the backwaters of Kerala. Although we’re an international business, Brighton is central to our DNA, so we wanted to do something to promote and raise awareness of Asian restaurants in the city. We wanted to tap into our natural traveller’s curiosity and throw a spotlight on the unwritten stories of the chefs raising the bar of Asian-inspired dining in Brighton.
What can we expect to see in the guide?
We’ve chosen seven of our stand-out favourite Asian restaurants, whose food we know intimately and are inspired by the fascinating stories we’ve heard from the restauranteurs. From Tuntun’s, an authentic café celebrating Bangladeshi dishes to Lucky Khao who champion northern Thai food, the Selective Bites guide gives readers a taste of what they can expect, plus some extraordinary tales from the head chefs and owners behind our favourite restaurants. There’s also plenty of top tips for travelling throughout Asia! You can pick up a copy at the Brighton Dome, Festival ticket office or at each of the featured restaurants, or alternatively download an e-guide from our website. It was a lot of fun to create and we’ve been receiving great feedback from the Brighton public who have been busy discovering new flavours throughout the festival!